Justifying the Value of a Certified Business Partner

Wednesday, November 10, 2021
11:00 AM EDT (New York)
4:00 PM BST (London)

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Vendors depend on their Business Partners (BP) to reach customers, often in different segments, and provide solutions based on the vendor’s key products. Success depends on these partners being deeply skilled in those products. After all, how can you sell the strategic benefits of these products and services without having the deep skills to completely and successfully understand the customer’s required functions?

Certifications are a proven method to demonstrate that the skills have been fully attained, by the BP company, as well as by the employees in that company.

Presented by Kristin Bernor of Questionmark and Chuck Cooper, retired certification expert for IBM, this webinar will cover why certifying your Business Partners is a business-smart decision.

Topics include:

  • The purpose and key components of a Business Partner Program
  • The role of skills and certification in the program
  • The value of certifying your BP to each of the following: the vendor company, the BP company, the BP’s employees and the BP’s customers

Submit the following form to register today!

About the presenters

Chuck Cooper

Chuck spent 46 years working for IBM before retiring in 2015. In the last 10 years, he managed the IBM Certification program. In addition, Chuck helped found the IT Certification Council, where he served as Vice Chair, headed the Securing Certification project, and has been a member of the Marketing initiative. As part of the Marketing team, he drove three editions of the document on The Value of IT Certification.

Kristin Bernor

Kristin Bernor, as Questionmark’s Head of External Relations at Questionmark, is passionate about the certification marketplace and helping program managers with their work to ensure that certification exams provide reliable and valid results that can be trusted to make informed and defensible business decisions. Kristin recognizes that for IT company certification exams, just as with their products, effective and efficient speed to market is vital.

Chuck and Kristin co-authored the “Justifying the Value of a Certified Business Partner Channel” white paper.