JUSTIFYING THE VALUE OF A CERTIFIED BUSINESS PARTNER
Vendors depend on their Business Partners (BP) to reach customers, often in different segments, and provide solutions based on the vendor’s key products. Success depends on these partners being deeply skilled in those products. After all, how can you sell the strategic benefits of these products and services without having the deep skills to completely and successfully understand the customer’s required functions?
Certifications are a proven method to demonstrate that the skills have been fully attained, by the BP company, as well as by the employees in that company.
Presented by Kristin Bernor of Questionmark and Chuck Cooper, retired certification expert for IBM, this webinar covers why certifying your Business Partners is a business-smart decision.
- The purpose and key components of a Business Partner Program
- The role of skills and certification in the program
- The value of certifying your BP to each of the following: the vendor company, the BP company, the BP’s employees and the BP’s customers