An unstoppable force versus an immovable object? This article is written by Questionmark Founder, John Kleeman, in collaboration with Jamie Armstrong, Learnosity and Questionmark in-house counsel and privacy lead. What happens when privacy and security clash in testing? Usually, they go hand in hand, but not always, and it’s this grey area that can cause … Continued
What is the Questionmark Digital Marketing Assessment? The Digital Marketing Knowledge test was designed to measure general knowledge about key concepts in digital marketing. Intended for job candidates and entry-level marketing employees, it’s an excellent tool to benchmark an individual’s skill level or screen a new hire for your marketing team. The test is made … Continued
The Conferences The last two weeks have seen two major assessment conferences occur. I was fortunate to attend both E-ATP (the European Association of Test Publishers conference and security summit) in London and then the following week the I.C.E. Exchange (Institute of Credentialing Excellence) in Savannah, Georgia. Both conferences had very full programs (I.C.E. even had sessions starting at … Continued
Questionmark published the Thinking Skills assessment to help customers identify high-potential candidates regardless of their educational and professional background. The test puts the candidates through a time-bound challenge that will probe their problem-solving skills, as well as their ability to reflect critically on complex statements. They must answer 50 multiple-choice questions that illustrate typical problems … Continued
The benefit of assessments to your L&D program Assumption is often a dangerous thing; all too easy to do and often detrimental to base your decisions on. Because—in the same way you can’t assume people won’t cheat on a test because you’ve got the latest tech, or that an email sent with high importance will … Continued
Many organizations have a digital transformation strategy or are working on one. However, a lack of data literacy throughout the workforce can cause a sizable disconnect between the lofty goals of organizations and their attainment of these targets. At its heart, a successful digital transformation policy is the effective adoption of impactful digital technology by … Continued
“Just 21% of employees feel confident in understanding data”Questionmark, 2022 Imagine you had the power to read your customers’ minds. Or that you could see the future of the market and make predictions for your business ahead of time. Through data, businesses can do just that. By being data literate, businesses can better lean into … Continued
It’s little wonder that with the onset of the 2020 pandemic and its repercussions including the great resignation and the mass adoption of remote work, the landscape of work has forever changed. With more people jumping into entirely new careers and a digital acceleration like never before, it’s perhaps no surprise that the UK has reached a … Continued
Training programs play a vital role in developing talent, engaging employees, and ensuring compliance. Yet it’s just as important to ensure you measure training effectiveness properly – or you could be wasting time and money. When employers invest in building their workforce’s skills, they need to know that learning outcomes have been achieved and that employee performance … Continued