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Everything You Need to Know About Our Digital Marketing Assessment

What is the Questionmark Digital Marketing Assessment? The Digital Marketing Knowledge test was designed to measure general knowledge about key concepts in digital marketing. Intended for job candidates and entry-level marketing employees, it’s an excellent tool to benchmark an individual’s skill level or screen a new hire for your marketing team. The test is made … Continued

Workplace Test Cheating: A Victimless Crime? 

Questionmark’s research According to research conducted by Questionmark on US and UK businesses, test cheating is an issue keeping many people up at night.  And quite rightly too. With the consequences of test cheating extending far beyond the individual that commits the act and resulting in long-lasting damage, it’s understandable that L&D professionals have the … Continued

Conference Highlights: Taking the Measure of Testing

The Conferences The last two weeks have seen two major assessment conferences occur. I was fortunate to attend both E-ATP (the European Association of Test Publishers conference and security summit) in London and then the following week the I.C.E. Exchange (Institute of Credentialing Excellence) in Savannah, Georgia. Both conferences had very full programs (I.C.E. even had sessions starting at … Continued

Problem Solving and Thinking Skills Assessments

Questionmark published the Thinking Skills assessment to help customers identify high-potential candidates regardless of their educational and professional background. The test puts the candidates through a time-bound challenge that will probe their problem-solving skills, as well as their ability to reflect critically on complex statements. They must answer 50 multiple-choice questions that illustrate typical problems … Continued

L&D: Why Assume When You Can Assess?

The benefit of assessments to your L&D program Assumption is often a dangerous thing; all too easy to do and often detrimental to base your decisions on. Because—in the same way you can’t assume people won’t cheat on a test because you’ve got the latest tech, or that an email sent with high importance will … Continued

Is Data Literacy a Way to Solve Digital Transformation Challenges in Your Organization?

Many organizations have a digital transformation strategy or are working on one. However, a lack of data literacy throughout the workforce can cause a sizable disconnect between the lofty goals of organizations and their attainment of these targets. At its heart, a successful digital transformation policy is the effective adoption of impactful digital technology by … Continued

Lost in Translation: Idioms and Inclusivity in Assessments 

“Translation is not a matter of words only: it is a matter of making intelligible a whole culture.” Anthony Burgess The task of creating fair and inclusive assessment options for candidates is one littered with challenges, many of which stem from language barriers. Whether it’s exams that are published in limited language options or poorly written … Continued

Data literacy: How to support a data-driven culture

In a world where many businesses are changing course or sinking because of the uncertainty brought by the pandemic, the compass that should guide you safely ashore is data. Swift changes are now part of the daily routine: changes on restrictions in the way businesses operate, in the financial support available to businesses and individuals … Continued