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Digital marketing knowledge test

The Digital marketing knowledge test reveals the strength of skills across the workforce
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About our digital marketing knowledge test

Internet usage is at a record high and opportunities for face to face contact are greatly reduced. Digital marketing presents an opportunity for brands to reach new audiences. Very often, in the Covid-19 world, it is the only way to reach any audience.

But nine in 10 organizations fear they lack sufficient digital skills to take advantage of new opportunities.

The Digital Marketing Knowledge Test gives employers information on the strength of digital marketing skills across the workforce. With this information, employers can make better decisions around training and career development among their current team.

When recruiting into digital marketing roles, the test will help hirers identify which candidates are worth putting through the final stages of the process.

Download assessment blueprint

Key features of our digital marketing test

Reach new audiences with improved digital marketing skills and reveal the strength of skills across your workforce.

The key features & benefits include:

  1. Enhanced skills can help create new revenue streams, and maintain existing ones.
  2. Employers can make better decisions around tailoring more effective training.
  3. Helps reveal which potential recruits possess strong enough digital skills to progress to the final stages.
  4. Provides feedback on what people get wrong, providing the areas where training is required.
  5. Employers can run reports to view performance across teams.
  6. For existing customers, the test will run on the repository in their Questionmark platform.
  7. For new customers, we will create a Questionmark area that contains the B2B sales qualification assessment and provide assistance to use the test

Questionmark’s G-Cloud listing covers Digital Marketing Knowledge within the latest iteration of the UK Government G-Cloud Framework, G-Cloud 13.

 

G-Cloud Service ID: 620665268407836

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