Stop wasting time on unlikely leads
B2B Sales Qualification by Mentor Group helps employers understand whether sales teams are identifying leads correctly.
Too often, business-to-business (B2B) sales teams miss crucial opportunities because they are wasting time and energy on sales leads which are unlikely to convert.
The ability to qualify a sales lead, and disqualify those that will simply waste time, is a skill that even the best salespeople can learn.
Our new assessment will reveal where salespeople are struggling, and – built on decades of experience within sales and coaching – provide directional insight to drive increased productivity and performance across the entire sales team.
Qualifying leads and increasing performance
Improved sales outcome
Learning to disqualify irrelevant leads will create more time to focus on big opportunities
Better business planning
Better qualification of leads will result in better sales forecasts
More effective training
Assessment reveals what training is needed and which team members need it
Better recruitment
Ensure new starters understand how to qualify leads
Core characteristics
Relevant feedback
The test provides feedback on what people get wrong, providing the areas where training is required
Organisation-wide insight
Employers can run reports to view performance across teams
Integrated into the platform
For existing customers, the test will run on the repository in their Questionmark platform
Easy to use
For new customers, we will create a Questionmark area that contains the B2B sales qualification assessment and provide assistance to use the test
Reporting (screenshots)
About Mentor Group
Mentor Group is a sales enablement and transformation business, dedicated to helping sales teams and organisations sell more, sell faster, and sell more often. We do this by pulling on the three key levers of People, Process and Technology, and have positioned ourselves as market leaders in sales, technology, consultancy and training.
