Reach new audiences with improved digital marketing skills
Internet usage is at a record high and opportunities for face to face contact are greatly reduced. Digital marketing presents an opportunity for brands to reach new audiences. Very often, in the Covid-19 world, it is the only way to reach any audience.
But nine in 10 organizations fear they lack sufficient digital skills to take advantage of new opportunities.
The Digital Marketing Knowledge Test gives employers information on the strength of digital marketing skills across the workforce. With this information, employers can make better decisions around training and career development among their current team.
When recruiting into digital marketing roles, the test will help hirers identify which candidates are worth putting through the final stages of the process.
Qualifying leads and increasing performance
Increased business performance
Enhanced skills can help create new revenue streams, and maintain existing ones
More effective training
Employers can make better decisions around tailoring more effective training
Better recruitment
Helps reveal which potential recruits possess strong enough digital skills to progress to the final stages
Core characteristics
Relevant feedback
Provides feedback on what people get wrong, providing the areas where training is required
Organization-wide insight
Employers can run reports to view performance across teams
Adaptable
The assessment can be adapted by employers that want to add their own questions for their specific needs
Integrated into the platform
For existing customers, the test will run on the repository in their Questionmark platform
Easy to use
For new customers, we will create a Questionmark area that contains the B2B sales qualification assessment and provide assistance to use the test
Reporting (screenshots)
