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ir p8 Download: Designing Effective Surveys | Questionmark
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Download: Designing Effective Surveys

How do you write surveys to measure attitudes effectively and bring your organization meaningful results? This 1-hour webinar shares good practice pointers that are backed up by research evidence.  Key topics and objectives of this session include:

  • Understand what influences people answering attitude surveys
  • Learn techniques to write better survey questions (and common pitfalls to avoid)
  • Discover how the wording and order of questions can influence answers
  • Consider how many options to include in a question’s rating scale
  • Limit “satisficing,” where participants take shortcuts or select a response without adequate thought
  • Use key capabilities in Questionmark authoring, delivery and reporting to create and deliver effective surveys

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