Sharon Shrock, Bill Coscarelli to Address Questionmark Perception Users

Learning experts to deliver keynote address at Questionmark 2009 Users Conference

Joan Phaup

NORWALK, CT – January 28, 2009 – Sharon Shrock and Bill Coscarelli will deliver the keynote address at the Questionmark 2009 Users Conference April 5 – 8 2009, in Memphis, Tennessee.

Shrock and Coscarelli’s talk, "Results You Can Rely On: What We’ve Learned from 25 Years of Criterion-Referenced Measurement,” will outline the progress made in testing during the past three decades, explore the past and future impact of CRT on learning professionals and demonstrate how to apply its principles to test authoring. Conference participants will learn to identify technical flaws in item writing, set appropriate passing scores, document legally defensible test development, identify the most useful item analysis statistics, and distinguish between reliability and validity as they apply to criterion-referenced tests.

For the past 25 years, Sharon Shrock and Bill Coscarelli--as Shrock & Coscarelli -- have provided testing, certification, and evaluation solutions for a number of global organizations. Their awarding-winning book, Criterion-Referenced Test Development: Technical and Legal Guidelines for Corporate Training and Certification, now in it its third edition, is a standard corporate reference.

The conference, to be held at the historic Peabody Hotel, will bring Questionmark customers together for three intensive days of learning centered on technical training, customer case studies, technology demonstrations and discussions about best practices for creating and deploying online surveys, quizzes, tests and exams. Participants will network with fellow learning professionals and influence future Questionmark product developments. Information about the conference is available at

About Questionmark:
Questionmark provides technologies and services that enable organizations to measure knowledge, skills and attitudes securely for certification, regulatory compliance and improved learning outcomes. Questionmark solutions enable reliable, valid and defensible assessments by empowering subject matter experts through collaborative authoring, accommodating participant needs with blended and multilingual delivery and informing stakeholders through timely reporting and meaningful analytics.

The Questionmark Perception assessment management system, available as a licensed, hosted or subscription-based solution, enables organizations to create, administer and report on surveys, quizzes, tests and exams. Complete details are available at


All names, product names, and trade names are trademarks or registered trademarks of their respective holders.