Questionmark White Paper Takes a New Look at Assessments in Learning

Joan Phaup

Norwalk, CT – August 26, 2010 – Assessment technologies and services provider Questionmark has updated its popular white paper, “Assessments through the Learning Process,” to align with changing technologies and current best practices.

This paper explains how quizzes, tests, exams and surveys can be used not only to measure knowledge, skills and attitudes but also to enhance learning. It illustrates how both organizations and instructors can use assessments to improve the learning process and achieve better results.

The paper is designed to help readers:

  • Distinguish among types and styles of assessments
  • Understand various types of assessment tools
  • Develop effective assessments
  • Understand reliability and validity
  • Analyze assessment results
  • Appreciate how technology can improve the assessment process

The free, 33-page paper can be downloaded at

“Whatever the delivery method for learning, it’s critical to understand how people learn, what they have in fact learned, and whether this knowledge is useful for their particular role,” says Questionmark CEO Eric Shepherd. “The ability to auto-sense delivery devices and auto-size assessment content to suit them has made assessments more available than ever. So it’s essential to understand how to create well-crafted assessments that motivate learners, reduce learning curves and extend the forgetting curve.”

About Questionmark

Questionmark provides technologies and services that enable organizations to measure knowledge, skills and attitudes securely for certification, regulatory compliance and improved learning outcomes. Questionmark solutions enable reliable, valid and defensible assessments by empowering subject matter experts through collaborative authoring, accommodating participant needs with blended and multilingual delivery and informing stakeholders through timely reporting and meaningful analytics.

The Questionmark™ Perception™ assessment management system, available for licensed, on-premise deployment or as an on-demand solution, enables organizations to create, administer and report on surveys, quizzes, tests and exams. The company’s Open Assessment Platform™ allows developers to easily integrate with and build upon Questionmark technologies using an array of Application Programming Interfaces (APIs). Questionmark Live, a multilingual, browser-based tool enables easy item authoring by subject matter experts.

Complete details are available at The Questionmark blog at provides assessment-related news, interviews, insights and best practices.

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