Questionmark Conference 2017: Session Description
Track: Applying Best Practices
Title:Using Surveys to Get Meaningful Results
Presenter: John Kleeman, Chairman, Questionmark
How do you create online surveys to measure attitudes effectively and bring your organization meaningful results? This session is an update of a popular session from the 2016 conference.
Get good practice tips backed up by research evidence on authoring surveys, and see how Questionmark technologies can help you measure attitudes more effectively.
Here’s what one attendee said last year: “This was the best session of the conference so far. I work with surveys regularly and the content focused on helping improve my understanding of the theory behind survey design. It was very applicable and well delivered. Thank you so much!!!”
- Understand what influences people answering attitude surveys
- Write more effective survey questions
- Limit “satisficing,” where participants take shortcuts or select a response without adequate thought
- Use key capabilities in Questionmark authoring, delivery and reporting to create and deliver effective surveys
Recommended Experience Level:
Relevant Job Roles:
Those writing course evaluation, employee attitude and other surveys in learning, compliance and certification that seek to measure opinions and attitudes.