Questionmark Perception Users to Explore Best Practices at Annual Conference

Sessions Focus on Criterion-Referenced Testing, Test Maintenance Tips and More

Joan Phaup

NORWALK, CT – April 2, 2009 – Users of the Questionmark™ Perception™ assessment management system will gather in Memphis, Tennessee, April 5 – 8 for their annual conference.

The Questionmark 2009 Users Conference will feature a keynote address on Criterion-Referenced Testing by Sharon Shrock and Bill Coscarelli, who for 25 years have provided testing, certification and evaluation solutions for global organizations. Their awarding-winning book, Criterion-Referenced Test Development: Technical and Legal Guidelines for Corporate Training and Certification, now in it its third edition, is a standard corporate reference. Their presentation, "Results You Can Rely On: What We’ve Learned from 25 Years of Criterion-Referenced Measurement,”will outline the progress made in testing during the past three decades, explore the past and future impact of CRT on learning professionals and demonstrate how to apply its principles to test authoring.

The conference, to be held at the historic Peabody Hotel, will bring Questionmark customers together for three intensive days of learning centered on technical training, customer case studies, technology demonstrations and discussions about best practices for creating and deploying online surveys, quizzes, tests and exams. Participants will network with fellow learning professionals and influence future Questionmark product developments. Information about the conference is available at

Questionmark Perception users will deliver case studies on a wide range of topics:

  • Reliable and valid placement tests
  • Adaptive tests using simulation and sound
  • Customized assessments
  • Harvesting, communicating and disseminating data effectively
  • Integrating with a learning management system
  • Training and testing a technical service workforce

Questionmark customers will also lead peer discussions focusing on test maintenance techniques, formative assessments and ways to improve assessment design.

Breakouts will provide advice from industry experts including Questionmark Interoperability Evangelist Tom King, Analytics and Psychometrics Manager Greg Pope and Integration Lead Steve Lay, as well as Shrock and Coscarelli. These sessions will cover such topics as emerging trends in interoperability and standards, learning measurement techniques including item analysis, and an overview of open source software for education and training.

About Questionmark: 
Questionmark provides technologies and services that enable organizations to measure knowledge, skills and attitudes securely for certification, regulatory compliance and improved learning outcomes. Questionmark solutions enable reliable, valid and defensible assessments by empowering subject matter experts through collaborative authoring, accommodating participant needs with blended and multilingual delivery and informing stakeholders through timely reporting and meaningful analytics.

The Questionmark Perception assessment management system, available as a licensed, hosted or subscription-based solution, enables organizations to create, administer and report on surveys, quizzes, tests and exams. Complete details are available at

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