Conference 2019 Session: Designing Effective Surveys
Designing Effective Surveys
John Kleeman, Founder and Executive Director, Questionmark
How do you write surveys to measure attitudes effectively and bring your organization meaningful results? This engaging presentation shares good practice pointers that are backed up by research evidence. This session will include tips on using authoring techniques and Questionmark features that can to help you measure attitudes more effectively.
- Understand what influences people answering attitude surveys
- Write more effective survey questions
- Limit “satisficing," where participants take shortcuts or select a response without adequate thought
- Use key capabilities in Questionmark authoring, delivery and reporting to create and deliver effective surveys