Create and deploy tests without web developers or software engineers


Strategic Management Group in Philadelphia designs, develops, and delivers management training programs for Fortune 1000 companies. The company focuses on disciplines such as finance, strategy, leadership, project management, marketing, and sales. SMG's solutions including assessment and planning; online simulations; targeted e-learning programs; instructor-led workshops; learning support resources; and custom development.

The company runs online learning programs as well as business seminars utilizing business simulations that model best practices or the workings of a business from a systems dynamic perspective.

Using Questionmark

Questionmark is the testing tool SMG uses for online programs that complement these seminars and for assessments used in connection with regular Web-based training courses. Questionmark is also used to collect end-user feedback on training programs through user satisfaction surveys.

"It has been fairly easy to integrate the Questionmark server with our existing IQnet™ platform, a three-tier system we created in house," says SMG Project Manager Howard Eisenberg. "When we deliver our learning modules, all the information is drawn from different databases but links together seamlessly. We've been able to develop pretty big question databases, which we can draw upon for everything from pre-seminar assessments to follow-up quizzes. Once we have created questions we are able to leverage them for various uses."


Eisenberg says that the ability to take tests whenever they please and receive immediate feedback is Questionmark's primary advantage to students. For instructional designers who may not be proficient in html and other scripting languages, Questionmark offers the ability to create and deploy tests without relying on web developers or software engineers.