Bryan Chapman to Address Questionmark Users Conference

Assessment’s Strategic Role to be Keynote Theme for 2011

Joan Phaup

NORWALK, CT – November 17, 2010 – Learning strategist and industry analyst Bryan Chapman will deliver the keynote address at the Questionmark 2011 Users Conference, to be held March 15 – 18 in Los Angeles. This will be the ninth annual North American conference organized by Questionmark, a global provider of assessment technologies and solutions.

Chapman’s address on Assessment’s Strategic Role in Enterprise Learning will cite examples of innovative assessment strategies that have helped organizations improve performance, shorten training delivery times, motivate sales people and achieve many other goals. These include automated skills gap analyses, embedded skill-checks, observational assessments and other creative approaches to testing and assessment.

Chapman is Chief Learning Strategist at Chapman Alliance, a provider of research-centric consulting solutions that assist organizations in defining, operating and optimizing their strategic learning initiatives. He has worked with such organizations as American Express, Shell, Kodak, Sprint, Sharp Electronics, Honda, IBM, Microsoft, Avon, UNICEF, American Red Cross, The Food and Drug Administration, U.S. State Department, and many others; to help them optimize learning efficiency through the use of innovative learning techniques and technologies. In addition to his consulting work, he is a frequent presenter at learning industry conferences, around the world.

The Questionmark 2011 Users Conference, to be held at the Omni Los Angeles Hotel, will bring Questionmark customers together for three intensive days of learning centered on technical training, customer case studies, technology demonstrations and discussions about best practices for creating and deploying online surveys, quizzes, tests and exams. Participants will network with fellow learning professionals and influence future Questionmark product developments. Information about the conference is available at

About Questionmark: 
Questionmark provides technologies and services that enable organizations to measure knowledge, skills and attitudes securely for certification, regulatory compliance and improved learning outcomes. Questionmark solutions enable reliable, valid and defensible assessments by empowering subject matter experts through collaborative authoring, accommodating participant needs with blended and multilingual delivery and informing stakeholders through timely reporting and meaningful analytics.

The Questionmark™ Perception™ assessment management system, available as a licensed, hosted or subscription-based solution, enables organizations to create, administer and report on surveys, quizzes, tests and exams. Complete details are available at

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